Better Breakfasts: How Hipsters Ruined Porridge

In a recent article I was reading titled six things hipsters have ruined, ruining breakfast was among their offences.

Toast, cereal or something fried - that’s the breakfast that made this nation great. Since hipsters got hold of it, it’s “brunch” and involves bespoke granola, posh porridge, exotic berries, poached eggs and that Instagram favourite: “smashed” avocado on toast. Since when did splatting slimy fruit onto a slice of sourdough count as breakfast? Bring back Weetabix and Sunblest.
— Michael Hogan, The Observer

I couldn't help but wonder: what on earth could make porridge "posh" and how could Hipsters actually ruin porridge? I haven't ever really thought that much about porridge, it's so mundane. Yet, with a little bit of googling I found out some intriguing facts. According to Allistair Moffit, who studies DNA, Porridge has been one of the most essential things in the transformation of human society, especially in Northern Britain, where women would previously breastfeed for years until the revelation of porridge: a grain which if cooked could feed children with fragile teeth. This all happened around 3,000 years ago with the development of farming. So porridge really has shaped us to being the humans we are today. Another interesting suggestion from Harvard university hails porridge as the key to a long and healthy life, after a 14 year long study which found that in particular, eating porridge on a daily basis protects the heart form disease.

The posh porridge claim got me thinking about this Hipster thing. I find hipster-qualities in virtually everyone I know. The Hipster in Finland may differ quite a lot from the Hipster in New York or say Tokyo, but it seems the term is being thrown around to explain virtually any action or quality of an individual lately in Finland and elsewhere. I would argue that this breakfast plate for Finns is more the rule than the exception: porridge and berries, so would we say that the entire Finnish nation who enjoy this dish are in fact Hipsters? Have Hipsters taken over the world? Another problem I have with the definition of Hipsters is that they are labeled a “sub-culture”, every single high school student, university student, people in their 30s, 40s, 50s and beyond from these different age groups I have seen lately presented an almost 50% ration of hipsters within each group with around 70% making up the percentage of the younger groups. I have it on good wikipedia authority that Hipsters are defined by doing the opposite of themainstream. However, as hipsterism inevitably is becoming mainstream then if you dislike it it then are you not inadvertently becoming a Hipster yourself? In a rant about how Hipsters also ruined "Brunch" in the New York Times, David Shaftel pretty much sums it up:

‘The friends aren’t the problem, of course. Brunch is. Seasoned with the self-satisfaction of knowing the latest and hippest brunch boîte and the pleasure of ordering eggs Benedict made with jamón Ibérico and duck eggs, something so fundamentally conformist can seem like the height of urban sophistication.’
— David Shaftel, The New York Times

Although Brunch as a concept doesn't infuriate me as it does Shaftel, I agree that actually Hipsterism is becoming fundamentally conformist. However, I also agree with a comment Shaftel received on the article stating: “Disliking something because hipsters like it is quintessential hipsterism.”. We have a Catch 22 when it comes to Hipsterism.



As I was already googling I managed to come up with 20 statements which if you identify with, might illustrate that you too have a little Hipster in you:

If you are a coffee snob, you can be labeled a Hipster.

If you like craft beer, you probably are a Hipster.

If you eat “Brunch”, you are a Hipster.

If you eat “local” food, your Hipsterness just increased.

If you strive to eat organic and make sustainable choices, Hipster might be your middle name.

If you follow media advice on what constitutes the current healthy diet, you are probably a Hipster.

If you eat butter, you are most likely a Hipster.

If you often have to say “I’m not a Hipster”, there is a 100% chance that you are in fact a Hipster.

If you are a Mac user, you a probably a Hipster.

If you are a Windows user in a protest to Apple, you are probably a Hipster.

If you are oblivious of both these systems and live in the woods without access to the outside world, you are most likely a Hipster.

If you have glasses, you may indeed be a Hipster.

If you are a foodie, you are a Hipster.

If you like bacon, you are a Hipster.

If you ride a bike, you have Hipster in you.

If you are entertaining the belief that with your purchase choices you are saving the world, you are indeed a Hipster.

If you drink smoothies.

If you instagram.

If you use hashtags.

If you deliberately make the choice not to use hashtags.


As in all things, there is good and bad in "Hipsters". Whether you find them to be inherently hypocritical or you find solace in their efforts to lead a more sustainable lifestyle and #eatclean. One thing can be said: on the scale of things Hipsters ruining porridge isn't really a problem. Furthermore, when it comes to food, for the sake of our taste buds it might be better to just embrace posh porridge and Brunch: make it your own, spice it up or be really rebellious (in the Hipster fashion) and eat your porridge straight up with nothing at all. Just don't spend time trying not to be a Hipster as evidence suggests you will then be a Hipster by default.

I became inspired by all this porridge business to make better breakfasts and will be sharing some ideas with you soon.

Until then #eatclean


Seuraava postaus taas suomeksi:)








So if hipsters have indeed ruined porridge, perhaps, we should just


If Hipsterness become mainstream then those who are anti-hipsters